Gizzago, UK by Claire Farrell

Gizzago, UK

Gizzago piloted an industrial scale game console that allowed people to experience urban spaces in new ways using alternate reality technologies. ‘The Future - Urban Arcade’ gave audiences a possible glimpse into the future of urban play and challenges video game stereotypes. Using traditional and new freeform play, the ‘Retro - Play Street’ offered LLF visitors a chance to rekindle the joy of outdoor play and remember the social value of play. The 'Public Playstation' invited players to reimagine public space and consider how it can be used to make places more liveable. Gizzago’s activities were inspired by site visits to Longbridge, specifically by the connections that world-building and video game programming have to the redevelopment of the site. Their work encouraged participants to consider Longbridge’s public spaces from new perspectives.

Samantha Williams by Claire Farrell

Samantha Williams (UK)

Artist Samantha Williams was commissioned as part of Longbridge Light Festival 2016 to create a collaborative work with students from Bournville College that responded to the festival theme 'The Shadow Factory'

The artist created 'The Play Factory' which was an interactive installation that considered the effect the Shadow Factory scheme and the war effort had on play and leisure during WW2. Rather than producing ammunition and aeroplanes, 'The Play Factory' produced joy and encouraged participation from both adults and children alike.

During the war effort toy factories were given over to the war effort too, rendering toys expensive. Many children created street games from what they could find or would make games with adult family members from cheap materials. Williams used board games, street games and toys from this wartime period as inspiration for the activities for LLF, offering professional development opportunities for Bournville College art students to get involved in the creation of the work

Industry of the Ordinary by Claire Farrell

Industry of The Ordinary (USA)

Chicago based artists Industry of The Ordinary were invited by WERK in March 2016 to develop a permanent artwork for Greenlands Select Social Club in Longbridge.  

The artists worked with the committee and club members at the club develop a permanent art work titled ‘Thousand Trades’. This title comes from the central role Birmingham played in the Industrial Revolution and the plethora of trades that were once present in the city. Greenlands represents a living monument to the history of the region in this regard, as many tradespeople have passed through its doors over the decades.

The artist's researched nearly 3,000 club member’s names that have been engraved on two new doors that, replacing the old entrance and exit doors at the club.

This work pays tribute to the concept of social club members, the camaraderie, unions and unity of a wealth of skills, craftsmanship and tenacity that enabled the clubs independent existence. This is a story that is echoed across the UK, social clubs have been significant contributors to the fabric of society for decades, some are declining, but all are defiant. 

As part of the artists research they undertook a series of recorded interviews with members of the club you can listen to the recordings here.

Ian Richards, UK by Peter Haynes

Ian Richards, UK

Artist Ian Richards has been a key contributor to LPAP. He was commissioned to created a large scale graphic mural in the LPAP | SPACE in 2014 as well as curating the LPAP | SPACE for its opening in early 2014. The artist collaborated with Ross Whatmore to create 'The Austin' vinyl installation as part of Longbridge Light Festival 2014.

Ian Richards is a British artist and designer born in 1974. Using processes of social engagement he explores society and culture with the aim of disrupting expectations and personalising mainstream narrative.

Ian invites dialogue and interaction through the content, design and location of his work in public spaces, working in diverse forms including sound, print, text and image, installation and multiples.

Recent work uses text and language sourced from specific communities. This material is manipulated and presented in unexpected ways, locations, scale, situations and forms.

Sarah Taylor Silverwood, UK by Claire Farrell

Sarah Taylor Silverwood, UK

Sarah Taylor Silverwood set up the Longbridge Mass Observation a 6-week project (April-May 2016) investigating the 'everyday' in Longbridge. Using a range of evolving methodologies, Sarah will research the idiosyncrasies of the area. The original Mass Observation Project took place in Britain in 1937, and was a pioneering study of everyday lives using original techniques. The topics covered were unique, including things like 'shouts and gestures of motorists', 'kissing' and 'the private lives of midwifes'. It aimed to bridge the gap between media representation and what people actually thought.

During Sarah's residency she will use the original Mass Observation Project as a starting point, researching their methods and outcomes and how they could translate to Longbridge in a very different, digital age. There will be lots of different ways to get involved in the project. Please get in touch to find out how.

Keep track of Sarah’s work at

If you would like to get in contact with Sarah and find out more please email

Sarah Taylor Silverwood uses drawing, text and print to investigate the construction of narrative through images, often creating works relating to architecture, women and pop culture. Sarah plays with the methodologies of existing formats, such as comic books, newspapers or fabric patterns, examining the value of the drawn image and its craftsmanship.

Previously Sarah was artist-in-residence at New Art Gallery Walsall from February-July 2014, culminating in an exhibition and the commissioning of a large-scale work for the Gallery's collection. She has received a number of awards for her work including the Ruskin Drawing Prize (shortlist 2014), Whitworth Wallis Trust Award 2013, the Jerwood Drawing Prize (shortlist 2008) and the National Drawing Inspiration Award 2012.

Sarah also makes large-scale wall drawings, including recent work with Goldsmiths, Dr Martens and Trinity Buoy Wharf in London's Docklands.

Sarah is also a Board Director at DACS.

Teresa Albor, USA by Peter Haynes

Teresa Albor, USA

On the site of the former Longbridge car factory, artist Teresa Albor created a 24-hour art production line from found objects in Longbridge. The artist was inspired by the heritage of the area, the working community and the production lines which ran for nearly a century.

The project raised questions about cultural production and labour, exposing both the similarities and the disconnects between the making of art versus the making of other goods. It also played with the concept of the 'white cube' gallery scenario where art is a precious commodity consumed by the elite. In this case, the work took place in a project space adjacent to a historical factory. The work was given away for free and was produced openly, informed by factory processes, such as deadlines and mass production. Cultural production is often depicted as an assembly line process. This is task-oriented performance art, about labour and the methods and systems of quantity-production.

Film by Craig Bush

Ben Waddington, UK by Claire Farrell

Ben Waddington, UK

Ben Waddington is the Director of Still Walking and was commissioned as part of LPAP to support the creation of the Alternative Longbridge History Tour, which was inspired by Ben's work with Still Walking.

Working closely with the LPAP team and Longbridge residents the Alternative Longbridge History Walk explored two distinct layers of expertise, provided by Dr Mike Hodder, former Birmingham City Council planning archaeologist, and local historian Steve Wright.

Dr Mike Hodder held a discussion with the group about physical evidence found in Longbridge that shows us how people used to live. By reading pollen build-up in layers of dateable river silt, a picture emerged of how the landscape was gradually thinned out of trees, allowing heath plant species to prosper. The tree removal demonstrates early human activity in Longbridge, before any written records began. Steve revealed a story dating back to the English Civil War in relation to Hawkesley House and a visit to Longbridge from King Charles I.

Lastly the group was introduced to Mr Alan Taylor, 92 years old and the president of Austin Village Society. Alan gave a talk about the history of the Austin Village and how it came to be transported from America all the way to Longbridge.

Matthew J Watkins, UK by Peter Haynes

Matthew J Watkins, UK

The artist created work for Longbridge Light Festival 2014 & 2016.

For 2014's festival Watkins was inspired by Carl Sagan's intergalactic documentary 'Cosmos: A Personal Voyage'. He used low fi OHP's to project handmade painted slides within an empty retail unit in Longbridge. In 2016 the artist once again transformed an unusual space in Longbridge Town Centre, this time he converted the Marks & Spencer window display area through a series of projections.

Inspired by modernism, concrete, anomie and chance creation techniques, Matthew J Watkins works with photography, light projection, motion graphics and animation. He has been working with live performance visuals, utilising original art work and moving image content created using a variety of techniques including paint, photography, stop-motion, drawing and hand-built miniatures.

The artist formed the Beat13 collective in his hometown of Birmingham in 1999 as a way to encourage the collaboration of artists and musicians. A homemade website led to independent exhibitions and a gallery in Birmingham.

For 10 years he worked as a designer for the platinum-selling animated-band Gorillaz with Jamie Hewlett, coaching the team that helped him win designer of the year 2006.

Matthew frequently collaborates with painter Lucy McLauchlan, sometimes under the moniker of Beat13 with which they have forged an independent path in the arts.

He has presented talks, discussions and workshops, and worked with numerous international arts organisations including, Victoria and Albert Museum, Lazarides, KAB, Library St, Capsule, De La Warr and the Library of Birmingham.

Currently living and working in Birmingham, UK

Pitaya, FRA by Peter Haynes

Pitaya, FRA

Pitaya created orginal work 'Red Weed' for Longbridge Light Festival 2014. The 'Red Weed' art work was inspired from the 'Red Weed' in the science-fiction novel 'War of the Worlds' by H.G Wells. On the night of the festival the 'Red Weed' could be seen growing on the street lights of Longbridge changing the atmosphere of the new development from day to night. They were also invited to exhibit work as part of the Longbridge Public Art Project launch event in 2013.

Pitaya were founded in 2004 by designers David Lesort and Arnaud Giroud. Since 2006, light has played a special part in their work. The duo from Lyon design and develop original and innovative solutions for festive lights in public spaces, both in the form of light festivals or Christmas illuminations for cities or shopkeepers’ associations.

They create custom-made, environmentally-friendly concepts and place emphasis on aesthetics in both by day and by night. Pitaya Studio strives to bring light to public spaces in a smart and creative way.

Their work has been exhibited in several light festivals around the world including Dubai (UAE), Nishinomiya (Japan), Geneva (Switzerland) and Jerusalem (Israel). They have also worked on specific Christmas lighting designs, creating lights for seven sites all around the new Beirut city centre area (Lebanon).

FAMED, GER by Peter Haynes


German artists FAMED produced 'WILL I BE MISSED?' for Longbridge Light Festival 2014. The artists installed a neon work above the entrance to Longbridge train station. The text read 'WILL I BE MISSED?' The question 'who' or 'what' will be missed is not only pointing to the past and present, but looks ahead to the future.

The artist duo FAMED produce their work site-specifically. Physical, social and political aspects are considered and transformed into pieces that manifest in a variety of media and often combine architectural, sculptural, textual and performative approaches. They analyse productivity, presence and absence, visibility and the possibility of representation in the context of contemporary art and society.

Ruth Claxton, UK by Peter Haynes

Ruth Claxton, UK

Artist Ruth Claxton produced 'Lantern Parade' for Longbridge Light Festival 2014 in collaboration with Turves Green Girls School. 'Lantern Parade' featured a series of apparently unlit lanterns. In fact the lanterns were coated with a special retro-reflective paint and activated by light. The audience were encouraged to shine a torch or use the flash on their camera to light the lanterns up.

Ruth Claxton is known for her large scale, site-responsive installations and public sculptures which often use reflective and mirrored surfaces to create complex, interconnecting visual ‘worlds’. Referencing display systems and architecture, and drawing on languages of art, craft and design, these works usually consist of a series of evolving components that coalesce for a moment in a particular space and then move on. The relationship between object and surface, and attempts to choreograph and orchestrate ‘looking’ are key to her practice, alongside a general interest in the digital mediation of contemporary life.

Daan Roosegarde, HOL by Peter Haynes

Daan Roosegarde, HOL

Daan Roosegarde spoke at Tran-si-tion International Conference in 2014. The dutch artist gave an inspirational talk about what it takes to be an innvator, and presented a number of his projects including the 'Smog Free Project'.

'True innovation is to be willing to connect between the fantasy and the excel sheet… between the pragmatists and the poetry.' - Daan Roosegarde.

Artist and innovator Daan Roosegaarde explores the dawn of a new nature that is evolving from technological innovations. With projects ranging from fashion to architecture, he creates smart and social designs that instinctively interact with people and landscape.

With studios in Rotterdam and Shanghai, Roosegaarde and his team of engineers and designers create interactive designs such as Dune, Intimacy and Smart Highway. This connection, established between ideology and technology, results in what Roosegaarde calls 'techno-poetry'.

Roosegaarde has won the TIM Award for Most Innovative Leader, the Charlotte Köhler Award, two Dutch Design Awards, the Media Architecture Award and China's Most Successful Design Award. He has been the focus of exhibitions at Tate Modern, the Victoria and Albert Museum, the National Museum in Tokyo, and various public spaces in Europe and Asia.

Helen Marriage, Director Artichoke, UK by Peter Haynes

Helen Marriage, Director of Artichoke, UK

Helen Marriage spoke at Tran-si-tion International Conference 2014. The director of te arts organisation Artichoke, gave an insight into the large scale work produced by her organisation from Lumiere Durham to The Sultan's Elephant performance in London in 2006.

Helen Marriage is the Director of Artichoke, which she founded with Nicky Webb in 2005. Her previous work includes a seven-year period as Director of the Salisbury Festival which she transformed from a local affair into what The Times described as a ‘miracle of modern British culture’.

Helen went to Salisbury after creating the first arts and events programme for the developers of Canary Wharf in London. Prior to that she was an Associate Director of the London International Festival of Theatre. She began her working life at Artsadmin where she managed a variety of independent artists in the early 1980s.

She was awarded a Loeb Fellowship at Harvard Graduate School of Design in 2012, a prestigious fellowship awarded to individuals working in the area of urban design and planning. Her appointment was an acknowledgement of the impact Artichoke has made on the way mass public art events are negotiated and staged.

Jean Francois Zurawik, Director Fete des Lumieres, FRA by Peter Haynes

Jean Francois Zurawik, Director Fetes des Lumieres, FRA

Jean Francois Zurawik spoke at Tran-si-tion International Conference 2014. The director of Fetes des Lumieres gave an insight into the workings of the worlds largest light festival and shared with the audience the journey they have been on to create such an internationally recognised event.

Jean-François Zurawik has been Director of Events for Lyon since 2003, including the Fête des Lumières, the city’s annual outdoor light festival. The event now welcomes three million visitors over four nights and is recognised as one of the world’s most spectacular light festivals.

Michael Arzt, Artistic Director Halle14, GER by Peter Haynes

Michael Arzt, Artistic Director Halle14, GER

Michael Arzt Artistic Director of Halle14 in Leipzig, spoke at Tran-si-tion International Conference as part of Longbridge Light Festival 2014. Michael discussed the role of Halle14 in the transformation of the Spinnerei Cotton Mill (at one time the largest cotton mill in Europe) into a leading arts centre in Leipzig, Germany.

Halle14 is an independent not for profit arts centre based within Spinnerei, what used to be Europe's largest cotton mill. The arts organisation were instrumental in supporting Spinnerei's redevelopment and transformation into a thriving cultural hub through the 'Second Chance' EU project involving five European partner cities.

Amy Greaves School of Dance, UK by Claire Farrell

Amy Greaves School of Dance, UK

The Amy Greaves School of Dance performed a sci-fi inspired dance routine at Sainsbury's cafe for Longbridge Light Festival 2014.

The dance school caters for all age groups and abilities. They hold classes including ballet, tap, freestyle, Rock 'n' Roll, musical theatre, street, cheerleading and contemporary dance at Rowheath Pavilion in Bournville and Turves Green Boys School.

Anna Schimkat, GER by Peter Haynes

Anna Schimkat, GER

A partnership between WERK and Halle14, (Leipzig) created an open call opportunity for an artist based in Leipzig (Birmingham’s sister city) to create new work for Longbridge Light Festival in October 2014.

The commission was funded by Birmingham City University to support WERK’s ongoing EU sister city and international partnership development to create ongoing artistic and knowledge exchange opportunities.

Anna spent her time observing daily activity at Longbridge train station, becoming particularly focused on the rhythm of people moving through it. Her preoccupation with the experience and sensation of space lead her to create two site-specific sound works that capture the patterns of transient occupation that are so familiar in suburban train stations. She experimented with recording noise at the train station to create interactive soundscapes that were heard throughout the station on the night of the festival.

While in Longbridge Anna also performed 'Wind.’ The work is a collection of recordings of wind from around the world which have been merged into a composition. The recordings have been made in Italy, Syria, Germany, France, Canada, Spain and Great Britain. The roaring interference noises are the same but the reference to their point of origin gets lost with abstraction. The primarily 'unintentional noises' hover between musical arrangement and a collage of sound.

Listen to 'Wind' here.

In Anna's work, scientific research is the basis for developing an idea. She is interested in the processes, causes and rules of natural, social and cultural realities. She makes an assertion, observes and examines it. One main focus is her preoccupation with the experience and sensation of space, as well as sound in the context of space and space in the context of sound.

With the help of abstraction, Anna creates site-specific, accessible and physically sensual rooms and sound installations that interact with their respective contexts.

Austin Houldsworth, UK by Peter Haynes

Austin Houldsworth, UK

Austin Houldsworth was commissioned as part of Longbridge Light Festival 2014 and created 'We-Currency', an interactive light art work.

Born 1983 in Macclesfield, England. Austin is a researcher at the Royal College of Art, Design Interactions department and co-founder of the FOM design awards. His work takes an experimental approach towards design; often leading to the development of new methodologies that generate alternative perspectives and challenge the status quo.

BAZ, UK by Peter Haynes


BAZ were commissioned to create 'The Quartic Rides Again' as part of Longbridge Light Festival 2014. The artists constructed a tube carriage from a future Birmingham transport network based on the Austin Allegro's Quartic Steering Wheel. The artwork was powered by the open source 'litre of light' eco-technology created by the My Shelter Foundation and inspired by an artwork that featured at Lumiere Durham.

BAZ (Director Matt Westbrook & Deputy Director Chris Poolman) is a self elected art-world think-tank based at Grand Union studios and project space in Birmingham. Working with a combination of events, performance and writing, BAZ use humour to fictionalise and archive the idiosyncrasies of regional art scenes.

Previous work has seen the creation of a pop up artist-led Polytunnel Beer Café, a 24-hour application writing nightclub and an artist-curator dating show. By using structures and formats that encourage audiences to interact and shape the direction of the work, BAZ hope to initiate an open level of critique between the wider public and artists.

BAZ are passionate supporters of all things Birmingham and often satirize the nature of arts funding in Britain. Bored by misconceptions and its ‘Second City’ status, they are engaged with an ongoing project to unite all the 31 ‘Birminghams’ across the world in to one global ‘Magic City’, celebrating its twenty first century ‘magic-ness’. BAZ, like Sting, believe everything Birmingham does is magic and want the world to know about it, especially people in Coventry.

Institute for Boundary Interactions, UK by Peter Haynes

Institute for Boundary Interactions

As part of Longbridge Light Festival 2014 artists Institute for Boundary Interactions exhibited 'Town Crier'. The art work could be seen and heard roaming around Longbridge Light Festival, gathering digital social archaeology from the area and broadcasting it through its speaker throughout the evening.

The Institute for Boundary Interactions [IBI] is an interdisciplinary research collective that uses science, technology, art and design to explore the complex connections between people, places and things.